Pest AI offers a flexible, usage-based pricing model, allowing businesses to scale their automation while only paying for what they use. This guide explains each cost category, what it covers, and how to optimize expenses.
Any AI function used for texting or calling (such as Conversation AI or Voice AI) incurs an additional charge on top of the standard SMS or phone rates.
These essential services form the foundation of Pest AI’s communication and automation capabilities.
Phone Calls
• Cost: $0.021 per outbound minute, $0.0128 per inbound minute.
• Description: Enables businesses to make and receive phone calls directly through Pest AI.
SMS Messaging
• Cost: $0.0119 per segment (160 characters per segment).
• Description: Allows businesses to send automated and manual text messages to customers.
Email Sending
• Cost: $0.0014 per email.
• Description: Supports outbound email campaigns and automated messages for marketing and customer communication.
Email Verification
• Cost: $0.005 per verification.
• Description: Helps ensure that email addresses are valid before sending, reducing bounce rates.
WhatsApp Messaging
• Cost: $0.148 per conversation (24-hour window).
• Description: Allows businesses to engage with customers via WhatsApp using the WhatsApp Business API.
Premium Workflow Actions
• Cost: $0.02 per action.
• Description: Covers advanced workflow automation actions, such as webhooks, API calls, and AI-driven decision-making.
Auto-Complete Address Tool
• Cost: $0.006 per search result, $0.01 per final selection.
• Description: Provides real-time address lookup and auto-complete functionality to improve form accuracy.
Call Recording Storage
• Cost: $0.00075 per minute per month.
• Description: Stores call recordings for future reference. Businesses can manage storage duration under Settings > Call Recording to reduce costs.
AI-powered automation features improve efficiency. When used for messaging or calls, the AI cost is charged in addition to standard SMS or phone rates.
Conversation AI
• Cost: $0.04 per message.
• Description: AI-powered chat and SMS conversations that handle customer interactions automatically.
Funnel AI
• Cost: $2.00 per generation.
• Description: Creates AI-generated marketing funnels designed for lead conversion.
Workflow AI
• Cost: $0.06 per response.
• Description: AI-enhanced automation for workflows, allowing for intelligent decision-making.
Content AI
• Cost: $0.18 per 1,000 words, $0.12 per image.
• Description: Generates marketing copy, blogs, social media content, and images.
Voice AI
• Cost: $0.26 per minute.
• Description: AI-powered phone calls for automated customer service, appointment scheduling, and lead qualification.
Review AI
• Cost: $0.16 per response.
• Description: AI-generated responses for customer reviews on platforms like Google and Facebook.
Here are a few ways to optimize your Pest AI usage and reduce costs:
Use AI Selectively – If AI responses aren’t essential for every interaction, consider using standard automated workflows instead.
Bundle Actions with a Savings Plan – If you rely on premium workflow actions or AI functions, the Workflow Pro Plan or AI Employee Plan may be more cost-effective.
Monitor Usage Regularly – Keep track of your messaging, call, and AI usage to avoid unexpected charges.
Limit Call Recording Storage Duration – Call recordings are stored at $0.00075 per minute per month. To reduce costs, go to Settings > Call Recording in your Pest AI dashboard and adjust storage duration or enable auto-deletion after a set period.
If your business has high usage, these plans can help lower costs.
If you use 500+ premium workflow actions per month, the Workflow Pro Plan saves you money.
If you rely heavily on AI-driven messaging, workflow responses, or content generation, the AI Employee Plan prevents unpredictable costs.
A small business owner uses Pest AI for AI-driven customer support messaging.
1,000 AI-generated messages = $40
1,000 SMS segments = $11.90
100 AI workflow responses = $6
Total Monthly Cost: $57.90
Recommended Plan: AI Employee Plan ($194/month) if usage exceeds 4,850 AI-generated messages per month.
A marketing agency utilizes Pest AI for automated marketing campaigns.
5,000 emails = $7
1,000 SMS messages = $11.90
50 AI-generated images = $6
10 AI-generated funnels = $20
Total Monthly Cost: $44.90
Recommended Plan: No subscription needed, pay-as-you-go is cost-effective.
A lead generation company uses Pest AI for AI-powered phone calls and messaging.
1,000 outbound call minutes = $21
500 AI-powered call minutes = $130
500 AI-generated messages = $20
Call Recording Storage (5,000 minutes stored) = $3.75
Total Monthly Cost: $173.75
Recommended Plan: AI Employee Plan ($194/month) for unlimited AI functions.
If you have a savings plan (like the Workflow Pro Plan) and exceed your limit, any additional usage will be billed at the standard pay-as-you-go rate. Charges will be reflected in Company Billing under Settings.
Yes, you can upgrade or downgrade plans at any time. Your new plan will take effect at the start of the next billing cycle. Changes can be made in Company Billing under Settings.
You can monitor your usage and charges in Company Billing under Settings. This section provides real-time data on phone calls, SMS, email, AI functions, and workflow usage.
Yes, AI functions can be used for internal automation and content generation without extra messaging costs. However, if an AI response is sent via SMS or a call, the standard messaging or phone rate applies in addition to the AI cost.
Regular calls are handled by a human agent, while AI-powered calls use Voice AI to automate interactions, such as customer support, appointment scheduling, and lead qualification. AI-powered calls are charged per minute and incur both the AI cost and standard phone rate.
Call recordings are stored at $0.00075 per minute per month. To lower costs, go to Settings > Call Recording in your Pest AI dashboard and set a retention limit (e.g., auto-delete after 30, 60, or 90 days).
Understanding Pest AI’s pricing structure helps you optimize your budget while leveraging automation to streamline your business. Remember to factor in both the AI cost and standard messaging/calling fees when calculating total expenses.
