Preventing Your Emails from Landing in the Spam Folder
Email service providers may flag your emails as spam for various reasons. This guide will highlight the most common causes and provide tips to avoid them.
Common Spam Triggers - Understanding what can cause your emails to be marked as spam helps ensure successful delivery and smooth communication.
Use of Public Domains
Emails sent from free domains (e.g., gmail.com or yahoo.com) are more likely to be marked as spam. Avoid this by sending emails from your own branded domain.
Adherence to DMARC Policies
Non-compliance with DMARC policies can lead to emails being flagged as spam. Ensure your domain is authenticated with your SMTP provider to pass DMARC checks.
Maintaining List Health and Collection
Properly managing your mailing list is crucial for email deliverability:
Ensure recipients have explicitly consented to receive your emails.
Regularly remove inactive subscribers from your list.
Use double opt-in for your forms to increase security.
Internal Mail Dispatch
Emails sent within the same domain they originate from might be seen as spam. To prevent this, use a free email service like Gmail for test messages or ask your domain manager to whitelist your SMTP provider's IP address for internal emails.
By addressing these common issues, you can improve the deliverability and effectiveness of your email campaigns, reducing the chances of your emails being marked as spam.