You can add a Facebook Pixel event directly to your forms, surveys and calendars. This pixel will then fire upon a submission of the form, survey or calendar. This is a default event that registers with Facebook as 'Submit Application' for a Form or Survey Submission and 'Schedule' for a Calendar Submission
Your Facebook Pixel ID
Navigate to the Form Builder.
Select Your Form.
Click Options > Input your Pixel ID into the Pixel Section.
Integrate Form and Save.
Navigate to the Survey Builder.
Select Your Survey.
Click Options.
Input your Pixel ID into the Pixel Section.
Integrate Survey.
Save to confirm your changes.
Navigate to Settings > Calendar.
Click in to edit the Calendar (Pencil Icon)
Input the Pixel ID into the Calendar.
Click Save.