Purpose: This feature helps you measure how much a contact interacts with your business, providing insight into their level of interest.
Benefit: Understanding interaction levels allows your business to prioritize communication and nurture leads effectively.
Interactions to Track:
Email opens
Calendar appointments
Form submissions
Other relevant interactions
Scoring System:
Each interaction has a specific score based on its significance.
Scores can add or subtract points depending on the type of interaction.
Navigate to Settings
Click on Managing Scoring
Add the name and description of your score profiles.
Add your rules by clicking on Add New Rule or edit the ones you have by clicking on the 3 dots.
Example: A successful payment will add points, but a contact who enabled all DND channels will subtract points.
Once the profile is published, the score will be reflected in all the contacts
Go to your Conversations tab on the right panel. Here you can see and update the score.
On the Contact tab, you can filter by Engagement Score and create a smart list.
Note: The engagement score is only visible if you have published the score profile under Settings > Manage Scoring.
FAQ:
Q: What is engagement scoring and why is it important?
A: Engagement scoring measures how much a contact interacts with your business, providing insights into their level of interest. This helps you prioritize communication with leads and better nurture them based on their engagement level.
Q: How do I calculate engagement scores?
A: To calculate scores, track various interactions such as email opens, calendar appointments, form submissions, and more. Each interaction has a specific score based on its significance, which can either add or subtract points.
Q: Can we use the Contact Engagement Score in workflows?
A: Yes, you can use the Contact Engagement Score in workflows. By integrating this score into your workflows, you can create automated processes that respond based on the level of engagement a contact has achieved.
