You can use this feature to divide your contacts into more than one path on a certain percentage and use different actions in each path. With this, you can determine which version works best for your audience.
Step 1: Create your workflow
Go to Automations and then Workflows
Click on Create New Workflow or edit an existing one.
Add your desired trigger
Step 2: Add your action
Click on the + icon to add the action
Use the search bar and write Split (it will be under the Internal Tools category)
Choose Random Split from the Distribution Type
You will see 2 paths by default and both at 50%, you can add more paths and edit the %
Edit the name of the paths as you need. The distribution in random split is completely random, similar to rolling a die. For instance, if 100 contacts enter a workflow with two paths, each path has an equal chance of being chosen for each contact, regardless of previous assignments.
Note: You can add up to 5 paths and delete them by clicking on the X next to one of them
Step 3: Stats
To know how the stats are going and which contacts are going into which path, click on the action "Split", and on the Statistics button.
You will see the path distribution there and how many contacts have entered in which path.
You can also see this information in the workflow if the Stats View is turned on.
Note: Once a contact heads down one path, that is their only path. If they re-enter they will not proceed down another path, they will always head down the path they originally followed.
FAQ: Workflow Splitting Feature
1. What is the workflow splitting feature?
The workflow splitting feature allows you to test different marketing communications and actions by dividing your contacts into multiple paths. Each path can have different actions, helping you determine which version works best for your audience.
2. How many paths can I add in a split?
You can add up to 5 paths in a split. To add more paths, click on the + icon. To remove a path, click the X next to it.
1. What is the Random Split action and how is it used?
The Random Split action allows you to divide your contacts into multiple paths within a workflow based on a specified percentage. This feature is useful for testing different marketing communications or actions to determine which version performs best for your audience. Contacts are randomly assigned to one of the predefined paths, enabling you to evaluate the effectiveness of different approaches.
2. How do I create a workflow with the Random Split action?
Create Your Workflow:
Navigate to the Automations section and select Workflows.
Click on "Create New Workflow."
Add your desired trigger to initiate the workflow.
Add the Random Split Action:
Click on the + icon to add a new action.
Use the search bar to find "Split" under the Internal Tools category.
Select "Random Split" from the available options.
Configure the Split Action:
By default, you’ll see 2 paths with an equal 50% distribution. You can add more paths up to a total of 5, and adjust the percentage distribution as needed.
Rename the paths to fit your specific testing scenarios.
View and Manage Statistics:
Click on the "Split" action and then the "Statistics" button to view how many contacts are distributed across each path.
You can also monitor path distribution in the workflow view if the Stats View is enabled.
3. How many paths can I create with the Random Split action?
You can create up to 5 different paths with the Random Split action. Each path can be assigned a different percentage distribution, allowing you to test and compare multiple scenarios.