Examples of Pre-Built Segments:
Active Contacts: Reach contacts who have engaged with your emails in the last 7, 30, or 60 days.
Recently Engaged: Target contacts who interacted with your last 5 email campaigns.
Re-engagement: Focus on contacts who have not interacted with your recent email campaigns.
By using these segments, you can send tailored messages that are more relevant to your audience, increasing the chances of engagement and retention.
Key Features and Benefits
Targeted Messaging
Deliver more relevant content to your most engaged contacts, enhancing the effectiveness of your campaigns.
Customer Retention
Create specific campaigns aimed at re-engaging contacts who may be at risk of losing interest, helping to maintain a strong relationship with your audience.
Cost Efficiency
Save time and resources by avoiding sending emails to disengaged users, allowing you to focus your efforts on contacts who are more likely to engage.
How to Use Pre-Built Contact Segments
Step-by-Step Guide
Navigate to Campaigns:
Go to the Email Marketing section and select "Campaigns."
Create a New Campaign:
Click on "Create Campaign" and proceed to the send or schedule screen.
Select Pre-Built Segments:
In the recipient list, choose “Pre-Built Segments” from the available options.
Choose Your Segment:
Use the drop-down menu to select your preferred segment, such as contacts engaged in the last 7 days or those who have interacted with your last 5 email campaigns.
Send or Schedule:
After selecting your segment, click “Send” to send the email immediately or “Schedule” to send it at a later time.
Note: Segmentation is done at the time of scheduling, not during execution.
Pro Tips
Leverage Insights: Use engagement data from your Pre-Built Segments to refine your content strategy, focusing on what resonates most with your audience.
Test Different Segments: Experiment with various segments to identify which groups respond best to different types of content.
Monitor Performance: Regularly review the performance of your segmented campaigns to adjust your strategy and optimize results.
FAQs
1. Are Subscribers and Contacts Different?
No, subscribers are the same as contacts. The terms are used interchangeably in this context.
2. What Defines an Engaged Contact?
A contact is considered engaged if they have opened or clicked on any marketing email sent through workflows, bulk actions, or email campaigns.
3. Can I Customize My Segments?
Currently, Pre-Built Segments are predefined based on common engagement metrics. Custom segmentation options may be available in future updates.
4. How Often Are Segments Updated?
Segments are updated at the time of scheduling. They are not dynamically updated during the execution of the campaign.
5. What Happens if I Use Multiple Segments?
If multiple segments are selected, the system will merge them to include contacts that fall into any of the selected categories, maximizing your reach.