1. Begin by selecting the 'Marketing' option.
2. Next, go to the 'Emails' section.
3. Continue by choosing 'Campaigns'.
4. Then, create new campaign by selecting 'New'.
5. Choose a 'Blank' template to start from scratch.
6. Proceed by activating the element for A/B testing.
7. Now, turn on the A/B Testing feature.
8. Choose to optimize either the 'Email Subject Line' or 'Email Content'.
Email Subject Line (Optimize Open Rates): Experimenting with the length of your subject lines or incorporating personalization can significantly improve open rates. Since the subject line is the first thing recipients see, it plays a crucial role in whether they choose to open your email campaign.
Email Content (Optimize Click Rates): Try testing various elements within your email content. This could include section titles, article length, call-to-action buttons, images, videos, and more—all of which can influence the recipient's decision to take action or convert.
9. Select the duration for your A/B test.
Define the duration of your test. Once this period ends, Pest AI will automatically send the winning version to the remaining contacts.
10. Decide on the number of split test variations.
Number of Variations: Choose how many different versions you want to test (up to six).
Test Size Distribution: Use the slider to select what percentage of your contacts will receive each variation. The default is 50%, but you can adjust this as needed.
11. Specify your preferred "Winning Criteria".
Unique Open Rate: The version with the highest unique open rate wins.
Unique Click Rate: The version with the highest unique click-through rate is the winner.
12. Finally, click 'Send or Schedule' to launch your campaign.
Send Now: Immediately send your email campaign.
Schedule the Campaign: Set a specific time to launch the campaign.
Note: A/B Testing currently does not support batch or RSS-scheduled campaigns.
13. Analyze Results
Once your campaign is live, Pest AI provides detailed reports, including performance metrics for each variation and overall campaign insights. Use these analytics to refine future email strategies and achieve better results.
Why Use A/B Testing in Pest AI?
A/B Testing empowers you to make data-driven decisions, helping you understand what works best for your audience. By continuously optimizing your email campaigns, you can increase engagement, improve conversion rates, and ultimately grow your business.